Transforming complexity into human-centered outcomes.

Most product teams do not have a design problem. They have a decision, alignment, and operational problem disguised as design. I align Product, Engineering, and Data around hard business outcomes, building the systems, teams, and cultural buy-in needed to execute.

Product & Growth Strategy • Human-Centered Design • Agentic UX • Design Systems • Service Design at Scale

WORK

Explore my portfolio featuring impactful work at Extreme Networks, Dell Technologies, and Charles Schwab, or view it in a separate tab.

PORTFOLIO

WHO

Most enterprises do not have a design problem. They have a decision, alignment, and operational problem disguised as design. My approach cuts through organizational noise to align Product, Engineering, and Data around hard business outcomes, then builds the systems, teams, and cultural buy-in needed to execute. Design is not a cosmetic service or an isolated function. It is the core operational discipline I use to drive financial ROI, scale team maturity, and accelerate enterprise growth.

Core Competencies:

Product Strategy and Agentic UX: Moving product lines from basic generative search to intent-based orchestration models and autonomous AI agent workflows with human-in-the-loop validation.
Product Operations and Design Engineering: Transitioning design teams past basic vector tools into full product operations platforms integrated directly into developer CI/CD pipelines.
Service Design and Ecosystem Orchestration: Navigating complex, regulated environments to eliminate console sprawl, map cross-channel journeys, and build the critical AI trust layer.

WHAT

Product & AI Strategy

Aligning experience design with revenue metrics and market opportunity.

Agentic UX

Designing intuitive human-agent collaboration and predictive workflows.

Design Engineering & Infrastructure

Building automated design systems (Dell, Extreme, Schwab) that eliminate technical and design debt.

Service Design & Ecosystem Architecture

Streamlining multi-vendor fragmentation and eliminating console sprawl.

Data-Driven Design

Validating direction using quantitative analytics and rapid research frameworks.

Organizational Scaling & UX Maturity

Scaling teams, mentoring talent, and elevating design maturity.

WHERE

Extreme Networks | Austin, TX Remote

Senior Director, Product Experience | 2022 – 2026

Owned overarching vision, experience strategy, and execution to transform legacy enterprise networking software into an autonomous Software-as-a-Service ecosystem. Matrix-managed a multidisciplinary Product Experience organization of 50+ professionals across Product Design, Design Engineering, and Human-AI Interaction. Integrated human-centered design frameworks and continuous discovery directly into developer CI/CD pipelines.

Generated 15% increase in ARR and 23% YoY surge in hardware sales.
Reduced manual enterprise tasks 90% via autonomous AI agent deployment.
Accelerated time-to-market 5x and contributed to validated 32% client TCO reduction.

Dell Technologies | Austin, TX Remote

Appointed as a strategic design leader to transform a fragmented product landscape into a cohesive enterprise cloud SaaS platform, APEX. Led a global team of over 45 designers, researchers, and writers to revamp design engineering operations and scale the product vision.

Contributed to $1B revenue growth within 18 months via APEX SaaS platform launch.
Accelerated designer efficiency 9x by scaling single design system to 2,000+ teams.
Expanded DesignOps ecosystem 3x and modernized tooling to Figma/Webflow.

Charles Schwab | Austin, TX On-Site

Senior Director, User Experience | 2014 – 2018

Promoted to scale Austin digital center of excellence and optimize institutional user journeys across regulated financial systems. Managed two complete architectural overhauls of Schwab.com serving 7M+ monthly active users.

Slashed engineering delivery time 35% by building system.
Scaled Austin digital center of excellence from ground up, hiring 60+ professionals.
Directed two full overhauls of Schwab.com serving 7M+ monthly active users.

RECOMMENDATIONS

Carla Guzzetti

Chief Product Officer, Cloud Applications @ Extreme Networks

One of the most talented and thoughtful UX leaders I've encountered.

He's equally comfortable diving into complex product strategy and navigating intricate cross-functional dynamics... translating ambiguity into clear reality.

He established design rigor and user-centered thinking as core to our product strategy... building the foundational UX that anchors our platform... scaling Extreme's design system, creating the foundational infrastructure that enabled consistent, efficient design across all our products.

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