Ex-Dell • Ex-Schwab • Enterprise SaaS, FinTech & Cloud Networks

Product Experience & Product Management Executive

I operate beyond surface UI to build scalable platforms, service design ecosystems, and high-trust teams. My approach aligns Product, Engineering, and Data around hard business outcomes to eliminate organizational noise and drive capital efficiency.

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$1B Revenue Growth

Dell Technologies

Shipped 0-to-1 APEX cloud SaaS

90% Manual Tasks Cut

Extreme Networks

Shipped 0-to-1 autonomous Agentic AI workflows

35% Faster Delivery

Charles Schwab

Unified UX infrastructure across 7M+ active users

WHO I AM

Howdy,

I am Roy, a product manager and product designer who builds enterprise platforms, product infrastructure, and the teams that scale them.

My work looks past cosmetic UI to solve problems and drive outcomes. I bring deep expertise in end-to-end service design, conversational interactions, core UX architecture, and disciplined human-centered methodologies. When technology disrupts how work gets done, a well-crafted system is the catalyst that aligns cross-functional teams and unlocks enterprise scale.

Core Competencies:

Product Strategy and Agentic UX: Moving product lines from basic generative search to intent-based orchestration models and autonomous AI agent workflows with human-in-the-loop validation.
Product Operations and Design Engineering: Transitioning design teams past basic vector tools into full product operations platforms integrated directly into developer CI/CD pipelines.
Service Design and Ecosystem Orchestration: Navigating complex, regulated environments to eliminate console sprawl, map cross-channel journeys, and build the critical AI trust layer.

WHAT VALUE I DELIVER

Product & AI Strategy

Defining long-term design vision, tracking competitive intelligence, and aligning product experience directly with revenue metrics and market opportunity.

Cross-Functional Leadership

Matrix-managing teams across Product, Engineering, Marketing, and Data while communicating product vision at the C-suite and board level.

DesignOps & Engineering Scale

Transitioning design teams past vector tools into full product operations platforms integrated into developer CI/CD pipelines.

Data-Informed Decision Making

Combining quantitative analytics and user research frameworks like continuous discovery to validate design direction before shipping code.

Design Systems & Standards

Building and governing component-driven systems, WCAG accessibility compliance, and quality frameworks that reduce technical and design debt.

Building High-Trust Cultures

Mentoring design talent, defining clear career progression paths, and fostering resilient team environments that retain top performers.

WHERE I HAVE DELIVERED

Extreme Networks | Austin, TX (Remote)

Senior Director, Product Experience | 2022 – 2026

Owned overarching vision, experience strategy, and execution to transform legacy enterprise networking software into an autonomous Software-as-a-Service ecosystem. Matrix-managed a multidisciplinary Product Experience organization of 50+ professionals across Product Design, Design Engineering, and Human-AI Interaction. Integrated human-centered design frameworks and continuous discovery directly into developer CI/CD pipelines.

Generated 15% increase in ARR and 23% YoY surge in hardware sales.
Reduced manual enterprise tasks 90% via autonomous AI agent deployment.
Accelerated time-to-market 5x and contributed to validated 32% client TCO reduction.

Dell Technologies | Austin, TX (Remote)

Director of Product Design – SaaS & Design Infrastructure | 2019 – 2022

Appointed as a strategic design leader to transform a fragmented product landscape into a cohesive enterprise cloud SaaS platform, APEX. Led a global team of over 45 designers, researchers, and writers to revamp design engineering operations and scale the product vision.

Contributed to $1B revenue growth within 18 months via APEX SaaS platform launch.
Accelerated designer efficiency 9x by scaling single design system to 2,000+ teams.
Expanded DesignOps ecosystem 3x and modernized tooling to Figma/Webflow.

Charles Schwab | Austin, TX (On-Site)

Senior Director, User Experience | 2014 – 2018

Promoted to scale Austin digital center of excellence and optimize institutional user journeys across regulated financial systems. Managed two complete architectural overhauls of Schwab.com serving 7M+ monthly active users.

Slashed engineering delivery time 35% by building system.
Scaled Austin digital center of excellence from ground up, hiring 60+ professionals.
Directed two full overhauls of Schwab.com serving 7M+ monthly active users.

ENDORSEMENTS

One of the most talented and thoughtful UX leaders I've encountered.

He's equally comfortable diving into complex product strategy and navigating intricate cross-functional dynamics... translating ambiguity into clear reality.

He established design rigor and user-centered thinking as core to our product strategy... building the foundational UX that anchors our platform... scaling Extreme's design system, creating the foundational infrastructure that enabled consistent, efficient design across all our products.

Carla Guzzetti

Chief Product Officer @ Extreme Networks

Rare design leader who operates equally well in the boardroom and the design studio... deeply understands that great UX is ultimately about moving the business forward.

Focus on operational excellence... built a better organization. Leaner processes, clearer accountability, faster execution. The kind of structural improvements that quietly make everything work better.

Cristian Mircea

Chief Development Officer @ Extreme Networks

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